Buyer Events and Seminars, February 16-19, 2007

Seminars

Thursday, February 15, 12–4 pm
Retailer BOOT CAMP
$50 in advance, $60 at the door, Box Lunch Included
Back by popular demand, retail consultant and author Rick Segel presents the information-packed half-day seminar Retailer BOOT CAMP. Learn how to increase sales, reduce advertising costs, make employees more effective, create a powerful, easy-to-use marketing plan, and more! Retailer BOOT CAMP will help you take your business to the next level by changing the way you look at and do business.

Friday, February 16, 8:30–10 am
The Essential Online Solutions:
Five Steps for Small Business Success
$25 in advance, $30 at the door, Breakfast Included
Join Rick Segel for a second day of learning based on his latest book, The Essential Online Solution. Designed for the independent retailer (and not the techies), learn how to boost your revenues with an online presence. See how other stores are succeeding online and learn how to catapult your sales using the secret ingredients in Rick’s “Electronic Combo Cocktail.” NOW is the time to jump online!

Saturday, February 17, 8:30–10 am
Branding in the New World:
Marketing to the Gen X & Y Customer
$25 in advance, $30 at the door, Breakfast Included
Today’s customers are dramatically different than those of just ten years ago. Join retail consultant, writer and speaker Joanne Stone-Geier as she explores Generation X and Y customers. Find out what are they are buying and why, and how to bring them into your gallery and cater to their needs.

Sunday, February 18, 8:30–10 a.m.
(BUYERS) Table Topics, Sponsored by C.R.A.F.T
(Craft Retailers’ Association for Tomorrow)
$25 in advance, $30 at the door, Breakfast Included
The ever-popular Table Topics returns to the Buyers Market! Network with retail experts in small-group discussions that are vital to your business success. Topics include finance, advertising, marketing and more.

Sunday, February 18, 8:30–10 a.m.
(ARTISTS) The Insiders Guide to Galleries
(Arts Business Institute)
$25 in advance, $30 at the door, Breakfast Included
Join this business development workshop targeting the needs of artist-owned businesses.

Monday, February 19, 8:30–10 am
The Secrets of Trunk Show Success
$25 in advance, $30 at the door, Breakfast Included
Discover the nuts and bolts of putting on a successful trunk show, including how to build an event timeline, and how to plan and market the event for maximum exposure and participation. Learn how to partner with your artists and drive new customers to your gallery with a trunk show.

2007 Show Dates:

Winter
February 16-19, 2007
Jewelry Preview, February 15

Summer
August 4-6, 2007

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