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ILLUMINATING
TIPS: LIGHTING GONE BAD
It’s the end of the summer and many of us have returned from
the Buyer’s Market with some new friends and new ideas. Whether
we are seasoned veterans of the show or newbies, we can still learn
something from everyone, even if it’s the way we shouldn’t
do things. Continuing from last month’s theme of lighting and
color, we now present to you some lighting ideas to AVOID.
1) Avoid hitting your customers with strong light as they enter
your booth. Customers shouldn’t feel as if they’re being
hit with a spotlight.
2) Borrowing those long, swing arm lights from your home, office,
or child’s bedroom is a no-no. These will not match your booth
design and will look out of place.
3) Wrapping lamp cords around poles should always be avoided. Instead,
try cable ties for a more professional look.
4) Rarely do industrial clamp lights with large, aluminum reflectors
look professional or create comfortable light.
5) Steer clear of running cords under carpeting or along the front
threshold of a booth.
6) Do not use garage flood lights or utility lighting.
For more tips and help sheets on setting up your booth, e-mail us
at news@rosengrp.com
MEN
WEAR JEWELRY TOO!
Men wear jewelry, and it’s not just limited to cufflinks for
formal occasions, office-acceptable watches or flashy necklaces
for music videos. More and more men are incorporating jewelry into
casual wear. According to recent reports and polls:
- While
men only make up 34% of jewelry market buyers, they on average
spend almost three times more than women a year.
- The
men’s jewelry market is estimated at 5.5 million dollars
.
- 75%
of men wear jewelry.
- 80%
of men that wear jewelry wear 2 pieces or more.
- 80%
of women find men who wear fine jewelry attractive.
These
statistics were surprising to our office. After conducting a poll
at The Rosen Group we found that men wear an average of 1.25 pieces
of jewelry daily. While the guys here may wear less jewelry than
the average, we should keep in mind that jewelry has found a strong
audience in fashion-conscious younger men.
We asked the Creative
Metalsmiths Gallery what their most popular items among men
were.
The strongest sellers:
- Rings
- Cufflinks
- Tie
tacks and clips
Jewelry
makers, do you make any items for men? Do you find that men prefer
certain metals? What are your most popular men’s pieces? Do
you have any insights or stories to share regarding the male jewelry
market? Email us at news@rosengrp.com.
OPPORTUNITIES
KNOCKING
Interested in promoting your work outside of the traditional
craft fair, festival, and trade show scene? Consider these avenues…
Tell a friend... 2006 BMAC Applications are Online! If you
are looking in the mailbox for a BMAC application...wait no more!
Applications are available at www.AmericanCraft.com
or by calingl Harriet at 800.43.CRAFT, ext. 263 or emailing info@rosengrp.com
to request an application by snail mail. More questions? Contact
the Exhibits Manager for your medium--see their info. on the left
side of your screen. Deadline for Booth Discounts: Sept 1.
Best of Artists and Artisans: Call For Submissions Kennedy
Promotions is producing a unique new book series. 100+ winners will
be featured in beautiful hardcover books for each state (New York,
North Carolina, Pennsylvania, California, Arizona, Texas, West Virginia),
listed with Amazon.com, Barnes and Noble.com and Borders.com and
receive up to $10,000 in national cash prizes. $25/3 slides, 4x6
photos, or CD entries. For more info click here,
email artbestof@yahoo.com,
send an SASE to: BEST OF, P.O. Box 6876, Williamsburg, VA 23188
or call 757.564.6261. Deadline: Sep 1, 2005.
2006 NICHE Awards Celebrate excellence and innovation in
American and Canadian craft. Categories include Ceramics, Fiber,
Glass, Metal, Wood, Jewelry, Lighting, Clocks, Clothing, Decorative
Fiber, Garden Art, Goblets, Judaica, Mixed Media, Narrative, Recycled,
and Teapots. For more info visit the website.
Deadline for professionals: Sept 7. Deadline for students: Sept
30.
Craft Forms 2005 11th Annual National Juried Exhibition and
Sale of Fine Contemporary Craftsat the Wayne Art Center, Wayne,
PA. Juror, David McFadden, Chief Curator and Vice President for
Programs and Collections at the Museum of Arts & Design in New
York City. Enter up to two pieces, two slides each. For registration
form, call 610.688.3553, fax 610.995.0478, email info@wayneart.org
or click here.
Deadline: Sept 26.
Reduce your advertising costs! Have you ever considered advertising
in AmericanStyle as a CO-OP? Galleries can help pay for all or part
of your ad. If you would like more information please call Asma
Ghori at 410.889.3093 x221 or e-mail AsmaG@rosengrp.com.
The Taos School of Metalsmithing and Lapidary Design Workshops:
New Mexico. Classes include casting, introductory and intermediate
jewelry design, hydrolic die-forming, and traditional stone setting
among others. Individual study classes are available. Click here
for more info or contact Marilynn Nicholson at 505.758.0207.
CAD/CAM Artisan Job Opportunity: New Jersey. Candidate must
be proficient in computer aided jewelry design, and willing to work
on location in our central NJ store. This is a full time position
with excellent salary and full benefits package. Located at: Roman
Jewelers, 39 Highway 12, Flemington, NJ 08822. Contact Lucy Zimmerman
at 908.575.1242.
DON'T
MISS A THING!
Do you know a craftsperson who should be receiving Market Insider
each month? Do you know someone who recently changed their e-mail
address and forgot to tell us to forward future newsletters to their
new address? Contact us at news@rosengrp.com
to be added on the Market Insider mailing list.
WHY
NOT...
Take a moment to sift through our archive? Remember, great craft
tips don't have an expiration date!
Market Insider
Archive - MI newsletters from previous months. |
