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DIPPING A TOE IN THE WATER
For the past several years, the Visiting Artist Program at the Buyers Market of American Craft has allowed people interested in learning about wholesaling their work access to tours of the show floor, educational seminars, and the opportunity to get their questions answered by show staff, and speak with exhibiting artists and retailers.
With every Buyers Market the program gets better and better. This year, we're re-introducing one-on-one portfolio reviews for a limited number of participants, and speakers include craft sales guru Bruce Baker, Wendy Rosen, president of the Buyers Market and author of "Crafting as a Business," and others. The program even has it's very own MySpace page, complete with 32 friends. Join the revolution and sign up for the winter Visiting Artist program in Philadelphia this February 16-18, 2007.
Visit www.buyersmarketonline.biz to reserve your space!
Visiting Artists Seminars Include:
Why Wholesale?
What benefits will wholesaling bring to your business and your quality of life? Join craft consultant Bruce Baker for this session that will debunk the myths of wholesaling, and address the questions artists need to ask themselves about product line, production costs, and studio time before making the transition to the wholesale marketplace.
Wholesale 101
Now that you know the benefits of wholesaling, Bruce Baker will lead you through the basic steps to prepare your business for the wholesale marketplace. This session will cover the basics of building a production schedule, staffing, designing a dynamic booth display, and how to create contracts and order forms.
How to Turn Good Ideas Into Great Products That Sell
Join JoAnne Stone-Geier, product and trend guru, and author of the book Launch It!: How to Turn Good Ideas Into Great Products That Sell! to learn the basics of product development from product idea to product launch. You'll learn the insider's view on the various stages of product development and marketing and how to test whether your product is viable and, if so, how product trends should influence your product's design and marketing.
Branding Your Handmade Studio
What is branding and why does your business need it? Learn how branding is central to your marketing strategy. Join Alex Beitler, founder of Yellow Sky Agency, to learn the basic elements of branding and how to apply them to your wholesale handmade business.
Group Portfolio Critique with Wendy Rosen
Wendy Rosen, founder and president of The Rosen Group and the Buyers Market of American Craft will provide candid, meaningful and inspirational critiques of the design portfolios of three Visiting Artist participants in a group setting. The critiques will address product line, pricing for the wholesale market, quality or product photography, marketing materials and more.
Buyers Market Q&A
Join The Rosen Group staff for a lively Q&A session about the Buyers Market of American Craft. From how to apply, to move-in and move-out procedures, to how the show is marketed to galleries nationwide, get the insider answers to your questions from the professional staff that produces the tradeshow.
Don't miss the opportunity to dip your toe in the waters and see if wholesale might be right for you! Questions about the Visiting Artist program?
E-mail info@rosengrp.com with "Visiting Artist" in the headline.
JANUARY 2007 BLOG SPOTLIGHTS:
http://www.redefiningcraft.com
If you are interested in the ongoing discussion about the status and future of Craft; this site is for you. Read Dennis Stevens thoughts on the hybrid intersections of art, craft and design as he dives into the triumphs and failures of craft object makers and their works in the struggle to achieve professional validation for Craft within the domain of Art. It's academic, but if you're interested in the Craft industry—where it has been and where it is going—this site is well worth the read!
http://www.getcrafty.com/blogs.php
GetCrafty is the place to view the craftiest craft forums and blogs. Look for new design, new content, new forums and the brand new Craft-Up, the online place to meet other crafty folks.
Quote of the Month:
The secret to a rich life is to have more beginnings than endings.
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David Weinbaum
Market Insider
Archive - MI newsletters from previous months. |
