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Articles
Illustration by Ralph Butler
Effective Networking for Busy People
Buzzy Gordon teaches retailers how making time to network can increase their chances of success. Click here to read more from her About.com article.
Ten Ways to Promote Your Local Business
Do you know how to effectively write a TITLE tag for your business web site? Do you even know what a TITLE tag is? Check out this article by Larisa Thomason, Senior Web Analyst for NetMechanic.com, and you will be enlightened in the ways of successful webmastering!
A "Call-to-Arms" Against Counterfeiters
Kathrine Baumann is leading the fight against knock-off artists, and she shares her hard-earned knowledge with JCK--a must-read for all retailers of American Craft.
Special Section: Marketing to Brides
Karol Menzie shows how galleries and bridal registries form a perfect and profitable union.
Retailer Tip of the Month
Live by Price, Die by Price
"Businesses around the world have angst over the issue of pricing their goods or services. Are you a prestige brand or are you focused on offering the lowest possible price? I believe if you live by price, you will die by price. Price can't be the only area where you compete. People don't just shop Wal-Mart for low prices. It's the convenience of the selection of merchandise under one roof at a time when you want to shop. But it's as much of a mistake to stick your head in the sand and say you are just going to price merchandise based on costs alone. We must be competitive."
Excerpted from Rick Segel's Retail Tip of the Week, 8/24/2004
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Emerging Artist
Suzanne Linquist, Red Circle Metals
Suzanne Linquist (Woodland Park, CO) of Red Circle Metals is an accomplished jeweler and metals instructor. She has exhibited at the Buyers Market since 2001 as part of the Colorado Metalsmithing Association Guild Group, and this will be her first year exhibiting with her own company. Suzanne likes to create jewelry that is visually interesting and beautiful, as well as comfortable to wear. Most of her work is designed to combine fabricated and cast three-dimensional forms with cut outs and wire to create an assemblage that moves and changes when it is worn. To find out more, email redcirclemetals@earthlink.net .
Upcoming Shows
Feb. 11-13, 2005: OASIS Gift Show
Feb. 18-21, 2005: Philadelphia Buyers Market
Feb. 19-22, 2005: New Orleans Gift & Jewelry Show
Feb. 22-24, 2005: ACC Wholesale Show/Baltimore
Click here for a complete list of upcoming Market Dates
Retailer Resources
Looking for tools to catapult your business to the next level? Look no further than the Buyers Market of American Craft, where The Rosen Group offers resources for retailers. Stop by our booth across from the Show Office February 18-21 at the Pennsylvania Convention Center and get ahead in 2005!
What POS system do you use? Email news@rosengrp.com and share with us what works for you--or simply send us your resource wish list. We welcome your feedback! A Free DVD Copy of Crafting An American Style: Part I for You!
If you reply to the Question of the Month for the Craft Retailer News, you will be sent a free DVD copy of Crafting An American Style: Part I! Take advantage of this opportunity while supplies last. Be sure to email janisj@rosengrp.com with your contact information when you reply. CRAFT
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EDUCATION FOR YOUR CUSTOMERS
Sell Crafting an American Style: The East in your store.
It's the perfect item to spice up your sales. Play this video in your store to keep the kids occupied with glass blowing and paper marbling demonstrations while parents shop. Order Crafting an American Style: The East today!(pdf) |
