Branding: Creating a brand based on your mission statement establishes a foundation not only for creative marketing plans and exciting store events, but also for customer loyalty. JoAnne Stone-Geier explores the many possibilities to integrate your brand into every aspect of your gallery's atmosphere in the latest issue of NICHE .  

Sell the Story: All our retailers know how frustrating it is to walk into a booth at the Buyers Market and not see prices clearly marked. Rick Segel discusses the many ways to use signs to help make a sale in your gallery. These valuable, though oft overlooked, opportunities will increase your bottom line.

MySpace: The Crafts Report looked at the new MySpace trend for the craft industry this past summer. Not only is it a web presence made easy, it's a perfect outlet for networking, word-of-mouth recommendations, and guerilla marketing. You'll also draw in a younger clientele merely by connecting on their turf.    

The Times They Are A Changin': The Buyers Market turns 25 in 2007 and celebrates a quarter century of bringing fine craft artists and retailers together, while experts in the industry predict its future and how retailers can adapt to meet a changing environment 

Craft Retailer News© is an e-newsletter for those interested in the American Craft industry. Published by The Rosen Group, CRN consists of six issues annually: four quarterly reports and two Buyers Market special editions.