| News
Articles
Web Site Mythology
Are search engines really expensive? Is it true that doorway pages don't work? From the annals of Craft Marketer Newsletter comes an article with the truth about promoting your craft site online. Click here to read more.
Add More Color to Your Life
The American Gem Trade Association is promoting color as part of a new ad campaign to increase consumer awareness of color gemstone jewelry. Get the scoop on what your customers will want in the coming fashion season.
Successful Retailers Don't Merely Satisfy Their Customers
Management consultant Wolf Rinke suggests that retailers need to exceed their customers' expectations, not just satisfy them. Click here to benefit from his advice and learn more about effective customer surveys.
Retailer Tip of the Month
When planning a non-sale event for your business, remember that the more exciting the event, the more customers will participate in it. Be creative and make it something different, unusual or even slightly controversial. That's what keeps people talking about your business, and that's what is more exciting.
(tips from a Rick Segel newsletter)
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Emerging Artist
Chris DePrez
Photo manhole vessel
Chris DePrez (Biddeford, ME) began selling his own line of ceramic wares at New York street fairs, galleries and retail shops in 2001. His latest ceramic vessels evoke the urban landscape by using stamps of manhole covers for carefully considered embellishment. He completed studies in ceramics and earned a degree in Religious Studies from Broadripple Art Center and Indiana University, respectively. For more information about Chris DePrez, email chris@chrisdeprez.com.
Upcoming Shows
Oct. 6-7: NeoCon East
Oct. 8-11: New York Home Textiles Show
Oct. 10-12: Gulf Coast Gift & Resort Merchandise Show
Click here for complete list of upcoming Market Dates
QUESTION
of the MONTH is...
1. What would YOU like to ask the members of our newsletter?
E-mail
your responses to us and we will share
them in the November newsletter.
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Response to September 'Question of the Month'
Are you a risk taker...with the drive to beat the competition? Define success as an entrepreneur in American crafts. What skills do you think are the most valuable?
A great resource for understanding the strengths and challenges of the entrepreneurial spirit is Entrepreneur.com
CRAFT
RETAILER NEWS ARCHIVE -
a collection of all past Craft Retailer News newsletters...
E-mail
us topics you would like to read about in future Craft Retailer
News.
MARKET INSIDER
Click
here to connect to the Market Insider, an online newsletter
for handmade craft artisans.
Click
here to subscribe to the Market Insider
EDUCATION FOR YOUR CUSTOMERS
Sell Crafting an American Style: The East in your store.
It's the perfect item to spice up your sales. Play this video in your store to keep the kids occupied with glass blowing and paper marbling demonstrations while parents shop. Order Crafting an American Style: The East today!(pdf) |
