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Rosen Media Backgrounder
Rosen Media is the publishing division of The Rosen Group, a Baltimore-based arts marketing, publishing and advocacy firm. Rosen Media publishes NICHE magazine (www.nichemag.com) and AmericanStyle magazine (www.AmericanStyle.com). In 1998, Rosen Media published the second edition of Crafting as a Business, the most comprehensive craft business book ever published. In 2004, Rosen Media produced Crafting an AmericanStyle: The East, a 60-minute documentary exploring the rich history of the American craft movement.
AmericanStyle magazine
www.AmericanStyle.com
First published in 1994, AmericanStyle magazine is the national arts lifestyle magazine for enthusiasts, collectors and travelers. Published bimonthly, AmericanStyle can be found online at www.AmericanStyle.com and on newsstands nationwide. Featuring articles on contemporary artists, galleries, arts travel and art events, AmericanStyle’s annual Top 25 Arts Destinations readers’ poll has earned the magazine national recognition for being the premier arts travel resource. The Top 10 Art Fairs and Festivals annual readers’ poll, which premiered in August 2004, is quickly becoming an award coveted by the nation’s top art events. In 2003, AmericanStyle magazine was named Baltimore’s Best Niche Magazine by Baltimore magazine.
NICHE magazine
www.nichemag.com
NICHE magazine is a quarterly trade publication exclusively for craft retailers. More than 250 artists advertise in the magazine, which reaches 20,000 wholesale buyers. First published in 1988, NICHE magazine explores business topics facing today’s craft retailers and the American craft community, including best business practices, sales techniques, marketing, budgeting, craft trends and more. NICHE magazine also sponsors the annual NICHE Awards, an annual arts competition, and the NICHE Top Retailer Awards, an annual recognition program for craft retailers, nonprofits, guilds and museums.
Crafting an AmericanStyle
Crafting as a Business
www.AmericanCraft.com
Recently re-released as a DVD, Crafting an AmericanStyle explores the rich history of the American Arts & Crafts movement from 1900 to the present. In 2004, the documentary aired in more than 75 media markets across the United States. Today, the documentary continues to educate audiences on the history and modern transformation of American craft.
Originally published in 1994 with a second edition published in 1998, Crafting as a Business covers every aspect of creating a craft business from the ground up—from product development to pricing and marketing. Wendy Rosen writes clearly and authoritatively from personal and professional experience, relating the information that all novice and seasoned professional craft artists need to know.
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