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Press Materials
Fix Your Ugly Website! Seminar Helps Retailers Attract New Customers
Rick Segel Returns to the Buyers Market of American Craft;
Four Days of Educational Opportunities for Retailers planned.
Baltimore, Md. (May 1, 2007)—Retail consultant and author Rick Segel returns to the Buyers Market of American Craft on August 6, 2007, to show retailers how to attract new customers using the Internet.
Entitled Fix Your Ugly Website!, Segel will show retailers how to attract website visitors and how to turn them into customers. Segel is the author of The Essential Online Solution: The 5-Step Formula for Small Business Success, and has designed this seminar specifically for independent retailers rather than “techies.”
The Buyers Market of American Craft is the nation’s largest wholesale craft show. Held semi-annually in Philadelphia, Pa., the summer Buyers Market features nearly 900 artist exhibitors in every medium including ceramics, glass, wood, metal, jewelry, paper and more.
Other educational programming begins the day before the Buyers Market officially opens, starting with a Merchandising Success Bus Tour on August 3. On August 4, retailers can learn new retail strategies and tactics at Tips from the 2006 Top Retailers. On August 5, the ever-popular Table Topics seminar offers retailers the opportunities to network. Segel’s seminar tops off the educational programming on August 6.
Retailers can view a complete show schedule, register for the Buyers Market of American Craft and sign up for seminars by visiting www.AmericanCraft.com or calling 800.432.7238 ext. 211.
About the Buyers Market of American Craft
The Buyers Market of American Craft is produced by The Rosen Group, a Baltimore-based arts marketing, publishing and advocacy firm. The Rosen Group also publishes NICHE magazine, the exclusive trade publication for retailers of fine craft art, and AmericanStyle magazine, the arts lifestyle magazine for enthusiasts, collectors and travelers.
More information about the Buyers Market and The Rosen Group is available at www.AmericanCraft.com. Media interested in attending the Philadelphia Buyers Market of American Craft should contact Daniel Waldman, Communications Director, at 410.889.2933, ext. 218 or danielw@rosengrp.com. Discounted hotel rates are available. More information about buyers and exhibitors, including color images for publication are available.
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