Press Materials
Buyers Market Road Trip for Retailers Highlights Merchandising Success
Stops Include Philadelphia, Jenkintown and New Hope Galleries
Baltimore, Md. (June 1, 2007)—The Buyers Market of American Craft is proud to announce the return of the Merchandising Success Retailer Bus Tour.
Designed to highlight how different craft galleries use merchandising to effectively inspire and excite their customers, the bus tour will leave from the Pennsylvania Convention Center in Philadelphia, Pa., on August 3, 2007, at 12:30 p.m. and will visit four galleries in Philadelphia, Jenkintown and New Hope, Pa.
Participants will visit Heart of the Home and Topeo Gallery in New Hope, Pa., the gallery shop at the Abington Art Center in Jenkintown, Pa., and SOTA Spirit Of The Artist in Philadelphia, Pa.
The Buyers Market hosted the first Merchandising Success Bus Tour prior to the opening of the 2006 summer show. Due to the bus tour’s popularity, this year’s tour will accommodate more than 50 participants.
“This is a great opportunity for busy retailers to see how other retailers effectively merchandise,” says Buyers Market show director Christine Kloostra. “Many retailers are so caught up in the day-to-day business of their shop that they do not always have time to be inspired. We hope this bus tour will give them some time to think outside the box when it comes to merchandising.”
Retailers can find a complete schedule of events, sign up for seminars and register for the Philadelphia Buyers Market of American Craft at www.buyersmarketonline.biz or by calling 800.432.7238 ext. 211.
About the Philadelphia Buyers Market of American Craft
The Philadelphia Buyers Market of American Craft is produced by The Rosen Group, a Baltimore-based arts marketing, publishing and advocacy firm. The Rosen Group also publishes NICHE magazine, the exclusive trade publication for retailers of fine craft art, and AmericanStyle magazine, the arts lifestyle magazine for enthusiasts, collectors and travelers.
Media interested in attending the Philadelphia Buyers Market of American Craft should contact Daniel Waldman, Public Relations Manager, at 410.889.2933, ext. 218 or danielw@rosengrp.com. Discounted hotel rates are available. More information about buyers and exhibitors, including color images for publication, can also be provided.
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